YouTube Content Creator Statistics (Sept 2023)

YouTube Content Creator Statistics (Sept 2023)

Exploring YouTube's Dominance: Top Creators, Channels, and Videos

In the ever-evolving landscape of social media, YouTube has emerged as a behemoth since its launch in 2005. As the second-largest social media platform, it has drawn millions of creators who have amassed vast audiences and billions of views. In this article, we will delve into the realm of YouTube's biggest channels, creators, and videos, shedding light on the statistics that define this video-sharing platform.

Number of YouTube Creators

YouTube boasts an astonishing 60 million creators, according to Social Blade's latest data. This vibrant community of content producers spans various genres, from entertainment to education, catering to diverse interests and audiences.

Top YouTube Channels by Views

At the summit of YouTube's most-viewed channels stands T-Series, India's largest Music Label & Movie Studio, with a staggering 230 billion combined views. This dominance places T-Series well ahead of its competitors, especially Cocomelon - Nursery Rhymes, which holds the second position with 167 billion views.

What's noteworthy about Cocomelon is its remarkable average of approximately 17 billion views per upload, the highest among the top 10 channels by total views.

Let's take a closer look at the top 10 YouTube channels by total views:

1. T-Series

2. Cocomelon - Nursery Rhymes

3. SET India

4. Sony SAB

5. ✿ Kids Diana Show

6. Like Nastya

7. WWE

8. Vlad and Niki

9. Zee TV

10. Colors TV

Accurate as of August 28, 2023.

Top YouTube Channels By Subscribers

T-Series continues to lead the pack, approaching a quarter of a billion subscribers, a remarkable 70 million more than any other channel. The second position goes to MrBeast, boasting 178 million subscribers, followed closely by YouTube Movies with 172 million.

Let's explore the top 10 YouTube channels by the number of subscribers:

1. T-Series

2. MrBeast

3. YouTube Movies

4. Cocomelon - Nursery Rhymes

5. SET India

6. Music

7. ✿ Kids Diana Show

8. PewDiePie

9. Like Nastya

10. Vlad and Niki

Source: Social Blade

Top YouTubers By Earnings

In the realm of YouTube earnings, MrBeast reigns supreme with estimated earnings of a staggering $54 million. Jake Paul and Markiplier follow closely, with $45 million and $38 million, respectively. However, Like Nastya stands out with the highest net worth on the list, amassing a colossal $320.9 million, over three times more than any other YouTuber featured.

Let's explore the top 21 YouTubers by estimated earnings:

1. MrBeast

2. Jake Paul

3. Markiplier

5. Like Nastya

6. Ryan Kaji

7. Ninja

8. Dude Perfect

9. Logan Paul

10. Preston

11. DanTDM

12. Smosh

13. Blippi

14. VanossGaming

15. David Dobrik

16. Jeffree Star

17. KSI

18. PewDiePie

19. Lilly Singh

20. James Charles

21. Roman Atwood

Source: The Money Ninja

Most-Viewed YouTube Videos

When it comes to the most-viewed videos on YouTube, "Baby Shark Dance" reigns supreme with an astonishing 13.18 billion views. This children's song holds a substantial lead, with almost 5 billion more views than the second-placed "Despacito."

The top 20 videos by views predominantly consist of songs and content aimed at children, reflecting the diverse interests of YouTube's global audience.

Here's a breakdown of the top 20 YouTube videos by total views:

1. Baby Shark Dance

2. Despacito

3. Johny Johny Yes Papa

4. Bath Song

5. Shape of You

6. See You Again

7. Wheels on the Bus

8. Phonics Song with Two Words

9. Uptown Funk

10. Learning Colors – Colorful Eggs on a Farm

- Channel: Miroshka TV
- Total Views: 4.94 billion
- Publication Date: February 27, 2018

And the list continues with more captivating content that has captured the hearts of YouTube's global audience.


YouTube's landscape is marked by the dominance of Indian entertainment, engaging content for children, and chart-topping music. As this platform continues to evolve, it remains a testament to the power of online video and the diverse interests of its massive global audience. For further insights into the world of social media, check out our other content, including "Top Trending YouTube Topics," "14 Important Social Media Trends," and "Top 20 New Social Media Networks."

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