Top Searches on YouTube (2023)

Top Searches on YouTube (2023)

The Most Searched Keywords on YouTube in 2023

YouTube, the world's largest video-sharing platform, continues to be a hub for content creators and viewers alike. In this article, we delve into the most searched keywords on YouTube in 2023, shedding light on the topics that are currently captivating the online audience.

The YouTube Search Landscape

YouTube's search bar witnesses billions of queries every day. Understanding what users are searching for can be invaluable for content creators, marketers, and businesses looking to tap into this vast audience.

The Power of Entertainment

One of the dominant themes in YouTube searches is entertainment. People flock to the platform for their daily dose of laughter, drama, and inspiration. Popular searches in this category include viral challenges, stand-up comedy, and highlights from reality shows.

Learning and Sharing with Tutorials

Educational content is another cornerstone of YouTube's appeal. Tutorial videos span a wide range of subjects, from DIY home improvement to learning a new language. In 2023, expect to see an upsurge in searches for personalized learning experiences.

Making Informed Choices with Product Reviews

Consumers turn to YouTube to make informed purchasing decisions. In-depth product reviews and comparisons are a significant part of YouTube's search landscape. As the marketplace becomes more competitive, users are seeking detailed insights before making a purchase.

The Thrilling World of Gaming

Gaming continues to be a global phenomenon, with esports, game walkthroughs, and reviews captivating a substantial portion of YouTube's audience. Stay updated with the latest gaming trends and releases to stay relevant in this highly competitive niche.

Exploring the World Through Travel Vlogs

Travel enthusiasts are constantly looking for inspiration and guidance. YouTube's travel vlogs offer immersive experiences and practical travel tips. In 2023, anticipate searches for off-the-beaten-path destinations and eco-friendly travel practices.

YouTube Keywords and Search Volume

To provide insights into the popularity of these keywords, we gathered US and global search volume data from the Ahrefs platform, a leading SEO tool for traffic and search volume data.

Search Volume Insights

YouTube Trends to Capitalize On

In the dynamic world of YouTube, staying ahead of the curve is essential for content creators and businesses. Here are some trends to consider in your content strategy:

Live Streaming and Interaction

Live streaming is gaining momentum, allowing creators to engage with their audience in real-time. Whether it's live Q&A sessions or behind-the-scenes glimpses, this trend fosters a sense of community.

Short-form Video Content

Short, snappy videos are captivating audiences with their quick delivery of information or entertainment. Platforms like YouTube Shorts are becoming increasingly popular, offering creators a new way to engage viewers.

Sustainability and Eco-Friendly Living

As the world grapples with environmental issues, sustainable living and eco-friendly practices are becoming hot topics. Creating content that aligns with these concerns can attract an engaged and environmentally conscious audience.

Niche Communities

YouTube is home to countless niche communities. Finding your niche and catering to a specific audience can lead to dedicated followers and increased engagement.

In 2023, YouTube remains a powerhouse of online content, with a diverse array of topics captivating audiences worldwide. By understanding the most searched keywords and emerging trends, content creators and businesses can position themselves for success in this ever-evolving digital landscape. Stay tuned, stay creative, and stay connected with your audience to thrive on YouTube.

Keep in mind that these trends are subject to change as the online landscape evolves. To stay at the forefront of YouTube's ever-shifting dynamics, continuous research and adaptability are key.

So, as you plan your YouTube content strategy, remember to incorporate these insights and keywords to maximize your reach and impact on this thriving platform. Happy YouTubing!

The Most Searched Thing on YouTube in 2023

In the world of digital entertainment, YouTube reigns supreme. With millions of users around the globe, the platform witnesses an astonishing array of searches every day. But what is the most searched thing on YouTube in 2023? Let's delve into the data to find out.

Top YouTube Searches in the US

According to 2023 data, the most searched thing on YouTube in the United States is “PewDiePie,” with a staggering 4,570,000 searches. The next most popular searches are “ASMR” and “Music.” It's clear that YouTubers and music enthusiasts dominate the search landscape in the US.

Top YouTube Searches Globally

When we widen our scope to the global stage, the top searches remain quite consistent. The reigning champion here is “BTS” with a colossal 16,720,000 searches, followed closely by “PewDiePie” and “ASMR.” Globally, many of the top YouTube searches revolve around famous YouTuber channels and musical artists.

Now that we've identified the main topic of our article, which is the most searched thing on YouTube in 2023, let's dig deeper into the keywords and trends related to this topic.

Exploring the YouTube Search Landscape

To gain a more comprehensive understanding, let's take a closer look at some of the keywords and trends associated with YouTube searches.

Lofi Music - A Chill Sensation

The Rise of Lofi Music One fascinating trend we've uncovered is the explosive growth of "Lofi" music. Over the past five years, it has seen a staggering 312% increase in searches, with 1,320,000 searches in the US and 3,420,000 globally. Lofi music is renowned for its chilled-out retro vibe, and channels like "Lofi Girl" have gained immense popularity, catering to those who seek background music for studying, relaxation, and sleep.

MrBeast's Phenomenal Stunts

MrBeast - The Philanthropic YouTuber Another YouTube sensation is "MrBeast," known for his extravagant stunts and philanthropic endeavors. With a remarkable 1,375% growth in searches over five years, he now garners 1,160,000 searches in the US and 2,430,000 globally. MrBeast's multiple channels, spanning gaming and philanthropy, have earned him a massive following of 182 million subscribers.

Roblox: A Gaming Universe

The World of Roblox Roblox, the online gaming platform, has experienced consistent growth, with a 100% increase in searches over five years. It's now searched 736,000 times in the US and 4,380,000 times globally. YouTubers often create content centered around their Roblox experiences, attracting children and teenage players. With 13 million videos and 1.8 million Roblox YouTube channels, it's a thriving community.

Taylor Swift's Musical Journey

Taylor Swift's Meteoric Rise The enchanting Taylor Swift has witnessed a 443% growth in searches over five years. She's searched 895,000 times in the US and 4,710,000 times globally. With 54 million subscribers on her YouTube channel, her 2023 "The Eras Tour" sold out within hours of ticket release.

Cocomelon's Educational Magic

Cocomelon - Where Education Meets Animation "Cocomelon," the children's educational YouTube channel, has experienced an astonishing 1,475% growth in searches over five years. It's now searched 491,000 times in the US and 3,290,000 times globally. Known for its animated videos and nursery rhymes, it boasts a staggering 165 million subscribers and over 168 billion views.

Minecraft: The Blocky Universe

Minecraft - A World of Creativity Minecraft, the sandbox video game, has grown steadily with a 50% increase in searches over five years. It's now searched 1,290,000 times in the US and 8,540,000 times globally. YouTube is filled with Minecraft content, including tutorials, walkthroughs, and mod reviews, attracting millions of views.

Lana Del Rey's Musical Artistry

Lana Del Rey - A Musical Gem Lana Del Rey, the American singer-songwriter, has seen a 114% growth in searches over five years. She's searched 287,000 times in the US and 2,300,000 times globally. Her YouTube channel boasts over 7 billion views and 14.5 million subscribers, making her a musical powerhouse on the platform.


In conclusion, YouTube remains a hub of diverse interests, from famous YouTubers to musicians and video game enthusiasts. The top searches reflect the platform's dynamic nature, with trends like Lofi music and the success of creators like MrBeast reshaping the landscape.

As we continue to explore YouTube's vast world, keep in mind that trends can change rapidly. What's popular today might be replaced by something entirely new tomorrow. So, stay tuned for updated search data and emerging YouTube topics in the future. YouTube is a world of endless possibilities, and its search trends are a testament to the ever-evolving nature of digital entertainment.

← Back to Blog