10 Top Social Listening Tools (2023)


Exploding Topics: Best For Social Listening Across All Channels

Exploding Topics is a trend spotting tool that excels in monitoring the pulse of various terms and companies as they gain popularity among the public. Its social listening features offer several advantages:

Tracking Brand Mentions

One of its core functions is tracking changes in mentions of your brand. This feature allows you to stay updated on how your brand is being discussed online.

Competitor Analysis

With Exploding Topics, you can easily identify your competitors' online presence and the topics they're associated with.

Idea Generation

The tool is an excellent source of inspiration for new products and services. By staying informed about emerging technology and trends, you can make informed decisions for your business.

Trend Anticipation

Exploding Topics combs through social networks, blogs, news outlets, and websites to compile data into a user-friendly graph. This means you can connect with your target audience, regardless of where they engage online.

Fresh and Timely Data

Timeliness is essential in social listening, and Exploding Topics delivers. With its blend of AI tools and human expertise, you receive up-to-date trend spotting metrics daily.

Brandwatch: Best For Monitoring Brand Sentiment On Social Media

Brandwatch focuses on monitoring consumer sentiment around specific brand terms, making it invaluable for brand reputation management. Key features include:

Social Media Engagement

Engage in brand monitoring on social media platforms and gain insights into the keywords appearing in your target audience's posts.

Advocate Identification

Identify brand advocates and engage with them directly to build a stronger online presence.


Brandwatch offers flexibility in customizing your subscription, allowing you to tailor it to your specific needs.

Keyhole: Best For Researching Competitors

Keyhole is a real-time social media analytics platform designed to help you monitor brand sentiment, develop influencer marketing campaigns, and compare conversations across social media networks. Key features include:

Competitor Insights

Analyze how people discuss your competitors and benchmark your social account performance against theirs.

Influencer Identification

Discover influencers your competitors are collaborating with and use this knowledge to amplify your brand.

Affordable Pricing

Keyhole offers pricing plans starting at $79 per month, making it accessible for businesses of varying sizes.

Brand24: Best For Multilingual Social Listening

Brand24 takes social listening to the next level by extending its reach beyond social media platforms. It monitors mentions and conversations across social media, news sites, forums, review sites, and app stores. Key features include:

Multilingual Support

Brand24's social listening AI can detect keyword mentions in 108 different languages, making it ideal for global brands.

Holistic Insights

Gain insights into potential brand advocates, how your brand is mentioned online, changes in conversation volume, and consumer sentiment.

Competitive Pricing

Brand24 offers access to its tools starting at $69 per month, billed annually.

BuzzSumo: Best For Finding Influencers And Brand Ambassadors

BuzzSumo is a powerful tool for identifying trending content and influencers. It excels in:

Content Analysis

Discover popular topics, content links, and top accounts sharing your content.

Influencer Identification

Identify influencers and brand ambassadors to enhance your brand's reach.

Content Strategy

Pinpoint trending topics in your industry and conduct competitor analysis.

Long-lasting Content Ideas

Generate ideas for evergreen content that continues to drive engagement over time.

Sprout Social: Best For Planning A Social Media Strategy

Sprout Social combines social listening with social media management. Key features include:

Trend Tracking

Monitor trending topics online and in your industry to keep your content relevant.

Social Mention Management

Manage mentions on different platforms and keep tabs on competitors' social media activities.

Scheduling and Posting

Schedule social media content for posting and streamline your social media strategy.

Agorapulse: Best For Social Engagement With A Team

Agorapulse offers content planning, social media monitoring, and team collaboration. Key features include:

Content Organization

Label tweets, posts, and competitor content for easy reference and collaboration with your team.

Social Engagement

Engage with your audience directly through the Agorapulse interface.

Competitive Insights

Monitor online conversations about your brand and competitors.

Talkwalker: Best For Multimedia Social Listening

Talkwalker provides a comprehensive view of social data across various channels, including social media, blogs, forums, and news sites. Key features include:

Multichannel Coverage

Analyze consumer sentiment, monitor industry trends, and track mentions in over 187 languages.

Visual Content Tracking

Track image usage over time, including brand logos and video stills.

Custom Reporting

Build customized reporting dashboards to gain actionable insights.

Critical Mention: Best For TV And Radio Monitoring

Critical Mention goes beyond traditional social media platforms by including data from TV and radio broadcasts. Key features include:

Media Monitoring

Find and download news clips, monitor social media conversations, and locate brand mentions in podcasts and more.

Broad Coverage

Monitor conversations across various media outlets, including online news, blogs, forums, and podcasts.

PR Support

Access a media contact database to enhance your PR efforts.

Awario: Best For Building A Social Media Sales Pipeline

Awario offers social listening features with a focus on social selling. Key features include:

Social Selling

Identify potential leads and engage with social media users interested in your brand.

Sentiment Analysis

Monitor changes in brand sentiment and awareness.

Competitor Insights

Research your competitors and gain a deeper understanding of your audience's sentiment toward them.

In conclusion, selecting the right social listening tool can significantly impact your marketing strategy. These tools offer various features, from monitoring brand sentiment to influencer identification and trend tracking. Depending on your business's specific needs and goals, you can choose the tool that best suits your requirements. Stay ahead of the curve by harnessing the power of social listening to drive your digital marketing efforts forward.

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