Most Searched Products On Amazon (2023)
The Most Searched Items on Amazon in 2023: A Comprehensive Analysis
In the digital age, online marketplaces like Amazon have become the go-to destination for shoppers worldwide. Curious about what products are capturing the attention of Amazon users? We've got you covered. In this article, we'll delve into the top 100 most searched items on Amazon in both the United States and globally, based on the latest 2023 estimates.
The Most Sought-After Products in the United States
Nintendo Switch Dominates the Charts
At the pinnacle of Amazon's most searched items in the US, we find the "Nintendo Switch" with a staggering 1,260,000 searches. This versatile gaming console has maintained its stronghold in the gaming market.
Laptops: A Tech Necessity
Coming in at the second spot with 1,100,000 searches, "Laptops" underline the increasing importance of technology in our lives, especially in a post-pandemic world.
The Power of Wireless Audio
"AirPods" and "Headphones" rank third and fourth with 856,000 and 788,000 searches, respectively. These results underscore the demand for high-quality audio experiences.
A Gadget for Every Need
The list also features products like "iPad," "Fire Stick," and "Kindle," showcasing the diversified interests of Amazon users.
Global Search Trends on Amazon
Nintendo Switch Takes Global Lead
Looking at the global scale, the "Nintendo Switch" still claims the top spot with a massive 3,150,000 searches. Its worldwide appeal continues to grow.
The Universal Appeal of Laptops
"Laptops" maintain their popularity on a global level, ranking second with 2,460,000 searches.
Smart Storage with SSD
Solid-State Drives or "SSDs" take the third spot, reflecting the importance of data storage and performance across the globe.
Gaming Goes Global
"Gaming" remains a global phenomenon with "Ps4" and "Switch" making appearances in the top 13.
Trends in Amazon Searches
Tech Continues to Shine
The dominance of tech-related items in both US and global searches indicates a strong demand for gadgets and electronics.
The Allure of Branded Products
Products from renowned brands like Apple, Nintendo, and Amazon consistently attract high search volumes, emphasizing brand loyalty.
Now that we've explored the top 100 most searched items on Amazon, let's take a closer look at some emerging trends in the world of online shopping.
Emerging Amazon Search Trends
1. Air Fryer
- 5-year search growth: 509%
- Search growth status: Exploding
- Search Volume (US): 561,000
- Search Volume (Global): 699,000
- Description: An air fryer is a cooking appliance that bakes and roasts food, but gives it a taste similar to being fried. Using an air fryer is a healthier cooking alternative than deep frying food because it uses less oil. American consumers spent $1 billion in 2022 on new air fryer purchases.
2. Earbuds
- 5-year search growth: 150%
- Search growth status: Regular
- Search Volume (US): 465,000
- Search Volume (Global): 580,000
- Description: Earbuds are small headphones that snugly fit inside the ear canal. Most earbuds also include a built-in microphone with a wired connection or Bluetooth connectivity. Earbuds have become popular due to their convenience and comfort. There are over 10,000 results for "earbuds" on Amazon.
3. Mini Fridge
- 5-year search growth: 93%
- Search growth status: Exploding
- Search Volume (US): 197,000
- Search Volume (Global): 262,000
- Description: Mini fridges are compact refrigerators used for small areas. They are portable, lightweight, and ideal for offices, dorm rooms, and hotel rooms. Videos related to mini fridges have over 328 million views on TikTok.
4. Protein Powder
- 5-year search growth: 81%
- Search growth status: Exploding
- Search Volume (US): 266,000
- Search Volume (Global): 378,000
- Description: Protein powders are available in different types, including standard whey and casein blends. However, new health trends have caused the plant-based protein powder market to take off as well. This includes soy, pea, seed, hemp, and brown rice protein. Currently, 46% of Americans consume protein drinks or shakes, highlighting its popularity and growth potential.
5. Smartwatch
- 5-year search growth: 136%
- Search growth status: Exploding
- Search Volume (US): 306,000
- Search Volume (Global): 669,000
- Description: A smartwatch is a wearable device that has many of the same features as a traditional watch, but functions like a smartphone. Smartwatch users can check phone notifications and access health and wellness features like heart rate monitoring. There are 210.18 million smartwatch users in 2023, and the global smartwatch market is valued at $29.31 billion.
6. Office Chair
- 5-year search growth: 62%
- Search growth status: Regular
- Search Volume (US): 408,000
- Search Volume (Global): 550,000
- Description: Office chairs are desk or computer chairs with wheels, adjustable features, and an ergonomic design. Because of the remote work movement, many people are upgrading their home offices with office chairs. This has caused a sharp increase in office chair search and sales volume. In 2023, the global office chair market is worth $10.78 billion.
7. Airpods
- 5-year search growth: 168%
- Search growth status: Regular
- Search Volume (US): 856,000
- Search Volume (Global): 1,690,000
- Description: Airpods are Apple’s wireless Bluetooth earbuds. These earbuds are popular with iPhone users because of the seamless pairing process, Siri integration, and long battery life. In 2022, Apple sold 82 million AirPods. This is a decline from the
120 million pairs sold in 2021.
8. USB C Cable
- 5-year search growth: 122%
- Search growth status: Exploding
- Search Volume (US): 290,000
- Search Volume (Global): 395,000
- Description: USB-C cables are the new standard USB cable on many popular devices like the MacBook Pro and Nintendo Switch. This cable can charge devices up to 20 times faster than traditional USB cables.
In Conclusion
Our analysis has unveiled the most searched items on Amazon, shedding light on the preferences of online shoppers. While tech products continue to dominate the rankings, everyday essentials and emerging trends also make their mark. Stay tuned as we regularly update this list with new search volume data and Amazon's latest offerings. Happy shopping!