7 Top Market Research Software (2023)

7 Top Market Research Software (2023)

Exploring Market Research Tools: 7 Solutions for In-Depth Insights


In today's dynamic business landscape, staying ahead of the competition requires staying informed. Market research is the cornerstone of informed decision-making. In this article, we will explore seven top market research tools that can help you gather essential data to shape your strategies.

Exploding Topics is a trend spotting tool that simplifies the process of discovering what's buzzing in your market. With a subscription to Exploding Topics, you can say goodbye to expensive reports and endless social media searches.

QualtricsXM: Gathering First-Party Data

QualtricsXM is a comprehensive market research tool that enables users to collect first-party data from various audiences, including customers, leads, social media followers, email subscribers, and employees.

PureSpectrum: Surveying Lookalike Audiences

PureSpectrum allows companies to survey lookalike audiences matching their target customers' demographics. It provides access to respondents from over 60 countries, each assigned a unique ID number.

Attest: Focused on Consumer Panels

Attest is an online survey and market research platform designed to run consumer panels. It connects brands with consumers, making it an ideal choice for B2C and DTC brands.

SurveyMonkey: User-Friendly Survey Software

SurveyMonkey is a user-friendly survey software platform that empowers users to create custom questionnaires. It's suitable for businesses of all sizes and industries.

UserFeedback: The WordPress Plugin

UserFeedback is a market research plugin tailored for WordPress websites. It allows website owners to gather feedback using custom surveys that can pop up on specific pages.

Suzy: Qualitative and Quantitative Data Analysis

Suzy offers access to both qualitative and quantitative data about your target market. With over one million consumers at your disposal, you can conduct various tests and interviews.

Exploring Exploding Topics

Exploding Topics is the perfect tool to kickstart our journey through market research solutions. This innovative tool combines advanced AI technology with human expertise to uncover trending topics and discussions across the digital landscape.

How Exploding Topics Works

Exploding Topics listens to conversations happening online, including blogs, websites, news outlets, and social media feeds. The data analysis team then reviews these findings to identify topics on the rise or decline in popularity.

For instance, Exploding Topics detected the surge in interest in "Lofi music" as early as January 2020. If you had relied solely on standard search engine data, you might have missed this trend until much later.

Who Benefits from Exploding Topics?

Exploding Topics caters to anyone eager to gain insights into consumer behaviors, interests, and preferences. Whether you're in the B2B or B2C sector, you can leverage its data for effective market research.


A portion of Exploding Topics' data sets is accessible for free on their homepage. For more in-depth data, you can try Exploding Topics Pro for just $1, with continued access available for as low as $39 per month (billed annually).

QualtricsXM: Gathering First-Party Data

QualtricsXM empowers businesses to collect first-party data directly from various audiences. Let's delve deeper into how it works and who can benefit from it.

Gathering First-Party Data

QualtricsXM allows you to import your own contacts or access target audience groups provided by the QualtricsXM team.

Versatility and Incentives

One unique aspect of QualtricsXM is its support for incentivizing and rewarding participants. Users can opt for various rewards, such as gift cards and discounts, to encourage survey participation.

Who Should Use QualtricsXM?

QualtricsXM is highly customizable and suits businesses of all sizes, whether B2B or B2C. However, users should be ready to create and manage surveys effectively.


QualtricsXM offers tailored plans based on your specific needs and objectives. For pricing details, get in touch with the Qualtrics team.

PureSpectrum: Surveying Lookalike Audiences

PureSpectrum simplifies the process of surveying audiences that closely resemble your target customers. Let's explore its features and applications.

Identifying Ideal Respondents

PureSpectrum assigns each participant a PureScore™, indicating how closely they match the profile of an ideal respondent. Factors such as consistency, completion rate, and demographic behavior contribute to this score.

Flexibility in Audience Management

PureSpectrum provides the option to purchase and manage audience groups independently or through their service.

Who Should Use PureSpectrum?

PureSpectrum caters to both B2B and B2C companies seeking market research data. It's important to ensure no duplication if using multiple research software platforms.


The cost of accessing PureSpectrum audiences and experts varies based on your needs and goals. Contact the company for a personalized price quote.

Attest: Focused on Consumer Panels

Attest specializes in running consumer panels and connecting brands with consumers. Discover how Attest can enhance your market research efforts.

Assembling Testing Groups

Attest requires users to provide demographic details and questions, after which it taps into its extensive database of over 125 million consumers to assemble testing groups.

Ideal User Profile

Attest is an excellent choice for B2C and DTC brands looking to gather insights. Users should be prepared to craft questions and monitor results.


Attest offers a limited free plan, including one survey. For more extensive usage, consider their paid plans, which start at $25,000 and include access to an Attest research expert.

SurveyMonkey: User-Friendly Survey Software

SurveyMonkey offers a user-friendly platform for creating and sending custom questionnaires. Let's explore its capabilities and who can benefit from it.

Self-Directed Surveys

SurveyMonkey empowers users to create and manage their own surveys, making it suitable for various industries and businesses of all sizes.


While a free account allows unlimited surveys, paid plans starting at $39 per month (or $468 annually) offer additional features and access to larger audiences.

Customized Support

For audience purchases and survey design assistance, reach out to the SurveyMonkey Market Research sales team for personalized guidance.

UserFeedback: The WordPress Plugin

UserFeedback is a market research plugin designed specifically for WordPress websites. Explore its unique features and applications.

Tailored Surveys

UserFeedback allows website owners to create custom surveys that can appear on specific pages or devices. It supports multiple question types

Market Research Software: Unleashing Customer Insights

Understanding the World of Market Research Software

In the ever-evolving landscape of business, staying attuned to your customers' needs and preferences is paramount. Yet, deciphering these insights can be challenging. Fear not, for the world of market research software is here to simplify the process. Dive into this comprehensive guide as we explore seven of the best market research software options available today, designed to help you understand your audience better than ever before.

To create products and services that resonate with your audience, you must first understand them. This is where market research software plays a pivotal role. These tools facilitate in-depth insights by enabling you to:

  1. Organize your actual customers into focus groups: These platforms allow you to categorize your existing customers into focus groups, making it easier to target specific demographics for research.

  2. Find willing groups of survey participants who are like your audience: With the right software, you can identify and connect with individuals who closely match your target audience, ensuring more accurate feedback.

  3. Discover what your potential customers are interested in: Market research software enables you to explore the interests and preferences of potential customers, helping you tailor your offerings accordingly.

The Market Research Software Landscape

Now that we've established the importance of market research software, let's delve into the top options available in the market. These tools cater to a wide range of needs and budgets, making them suitable for both B2C and B2B research endeavors.

1. SurveyMonkey

SurveyMonkey is a household name in the world of online surveys. With its user-friendly interface and robust survey-building capabilities, it's an ideal choice for businesses looking to gather customer feedback quickly and efficiently.

2. Qualtrics

Qualtrics is a versatile platform that offers a plethora of survey and data analysis features. It's known for its in-depth analytics, making it an excellent choice for businesses seeking comprehensive insights.

3. Google Surveys

For those looking for a cost-effective option, Google Surveys is a powerful tool that leverages Google's extensive reach. It allows you to create surveys and reach a wide audience through Google's network.

4. SurveyGizmo

SurveyGizmo offers advanced survey creation and reporting capabilities. It's a great choice for businesses that require customization and detailed analysis of survey data.

5. Voxco

Voxco is a global leader in survey and data collection software. Its robust features and multichannel survey distribution make it suitable for large-scale research projects.

6. Zoho Survey

Zoho Survey is an intuitive platform that offers an array of survey templates and reporting tools. It's perfect for small to medium-sized businesses looking to gather customer feedback effectively.

7. SurveyLegend

SurveyLegend stands out with its visually appealing surveys and interactive design. It's an excellent choice for businesses aiming to create engaging surveys that capture valuable insights.

Harnessing the Power of Market Research Software

In today's competitive landscape, understanding your customers is non-negotiable. Market research software serves as your ally in uncovering customer preferences, expectations, and pain points. By utilizing these tools, you can refine your products, tailor your marketing strategies, and ultimately enhance customer satisfaction.


In conclusion, market research software is a game-changer for businesses seeking to gain a competitive edge. With a plethora of options available, there's a tool to suit every need and budget. By leveraging these software solutions, you can unlock the true potential of your business and cater to your customers with precision.

So, don't wait any longer—dive into the world of market research software and unlock the insights that will drive your business to new heights. Your customers are waiting to share their valuable perspectives, and these tools will help you listen and respond effectively.

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