Discovering Trending Products with Google Trends
Google Trends is a fantastic resource for tracking the popularity of search terms and topics over time. While it's often used for content and marketing strategies, it can also be a goldmine for e-commerce entrepreneurs looking to identify trending products.
Navigating Google Trends
To get started, head to Google Trends' homepage and enter a broad keyword related to your niche. For this example, let's explore the keyword "Men's Clothing."
You'll notice an "Interest Over Time" chart showing spikes and valleys in search interest for this keyword. For "Men's Clothing," significant spikes occur during November and December, likely due to holiday shopping.
Digging Deeper into Trends
Scrolling down, you'll find valuable data about which regions are most interested in "Men's Clothing." This information is crucial for targeted advertising campaigns.
To zero in on specific trending products, utilize the "Related Topics" and "Related Queries" sections. In the case of "Men's Clothing," you'll encounter brands and topics related to this niche.
Refining Your Search
Since "Men's Clothing" is quite broad, you'll discover that many related topics are brand names, possibly your competitors. To narrow down your search, select the "Top" option from the dropdown menu to reveal popular searches.
This refinement can lead to more specific product ideas, such as "men's shirts."
Exploring Different Categories
If you're still struggling to find niche products, explore the "All Categories" tab. Let's assume you want to venture into sports clothing or gear. This shift in focus can reveal sub-niches with stable search interest.
Unearthing Breakout Trends
Just like before, check the "Related Topics" and "Related Queries" tabs for rising and breakout topics, brands, and terms. This process will lead you to more promising product ideas.
Now that we've made progress, let's delve into how you can use Google Trends effectively.
Latching onto fad products can be profitable but risky, as their demand can vanish quickly. Steep increases and decreases in search interest often indicate seasonality, which you should consider when choosing products.
Starting with a broader niche can help you avoid potential fads that might not sustain their popularity.
Expanding Your Niche
If you already have an established niche or store, you can use the "Related Topics" method to expand your product offerings. Adjust the settings to "Google Shopping" for product-focused topics and queries.
For example, a massage chair retailer could use these insights to add gaming or 4D massage chairs to their inventory.
Yearly Shopping Trends
Google releases an annual shopping trends report, highlighting the top trending products based on Google Shopping data and searches. This report can help you identify products that are currently in demand.
For instance, in December 2022, some trending products included a travel hair dryer, electric bike, stemless wine glass, and aromatherapy diffuser.
Google Trends Products to Sell in 2023
Now, let's explore seven products that are currently trending in 2023 based on Google Trends data.
Mushroom coffee combines adaptogenic mushrooms like Lion's Mane with instant coffee, offering a healthier alternative to traditional coffee. This product has seen a significant surge in interest recently, making it a promising choice for sellers.
Skincare serums, such as scalp serum and retinol serum, have gained immense popularity due to platforms like TikTok. Their higher ingredient concentration and health benefits make them a hit among consumers.
Permanent jewelry, also known as "forever jewelry," is on the rise. These items have no removal clasps, and they are worn 24/7, making them a fashionable and durable choice.
Sound machines have seen steady growth over the past five years. These devices create white noise to improve sleep quality and focus, presenting an evergreen product opportunity.
Freeze-dried candy, which removes over 95% of water to create unique shapes and textures, is regaining popularity. This product offers a fun twist on traditional candy.
With over 4.8 million pickleball players, pickleball equipment is in high demand. Paddles, nets, and balls are essential for this rapidly growing sport.
The health gummies market, including collagen, ACV, keto, and CBD gummies, is booming. These products cater to health-conscious consumers seeking convenient and tasty supplements.
Google Trends vs. Exploding Topics: Which Is Better?
While Google Trends is a valuable tool, Exploding Topics has the advantage of identifying under-the-radar products before they become saturated. With Exploding Topics Pro, you can spot trends months in advance, giving you a competitive edge.
For instance, Exploding Topics discovered "Turmeric Gummies" two years before it gained significant traction.
The e-commerce landscape is constantly evolving. Utilizing tools like Google Trends and Exploding Topics can help you stay ahead of the competition by identifying trending products and niches. Remember that trends may come and go, so it's essential to adapt and innovate to stay successful in the ever-changing world of e-commerce.