Begin your keyword journey by tapping into Google's own resources. Start with the basics: the Google search bar. When you type in a keyword, you'll not only get search results but also a list of trending searches related to your query. This simple method can spark new keyword ideas.
Another handy tool provided by Google is Autocomplete. When you begin typing a search query, Google suggests related keywords. These suggestions are not only based on popular searches but also take your location and past search history into account. Utilize incognito mode to ensure unbiased results.
Dig deeper into Google's search results by exploring the "People Also Ask" section. Enter a relevant keyword in the search bar, and Google will display a list of related long-tail keywords. Clicking on any of these options will reveal even more keyword variations.
For a more in-depth analysis, turn to Google Trends. This free tool provides search data for keywords and allows you to track their popularity over time. Pay attention to keywords labeled as "breakout," indicating significant recent growth, making them ideal for SEO.
Google Keyword Planner, while requiring a Google Ads account, offers valuable insights. Start with a few keywords related to your business, and use the "change" columns to identify keywords on the rise. You can also sort results by competition or volume to find the perfect keyword for your brand.
Exploding Topics offers a treasure trove of data on potential keywords, with over 13,000 keywords categorized across various industries. It identifies trends based on Google Search volume, ensuring you have access to keywords with real business value. Search by category to find new keywords or validate existing ones.
If you already have a keyword in mind, simply type it into the search bar, and Exploding Topics will provide related trends. Refine your search by date range to distinguish emerging trends from short-lived fads. This tool excels at identifying trends before they become mainstream.
Social media platforms often serve as breeding grounds for trends that spill over into search engine queries. Monitor trending topics and hashtags on platforms like Twitter, Pinterest, Instagram, and TikTok. These hashtags are often indicative of what your audience is searching for on Google.
TikTok, in particular, offers detailed trend data through its Creative Center. This resource provides insights into trending hashtags, their growth trends, and overall popularity. Catching a trend early on can be a game-changer for your SEO strategy.
Reddit is a goldmine for real-time keyword discovery. Explore relevant subreddits and sort comments by "hot," "top," or "rising" while adjusting the date range. Look for recurring keywords in conversations, as these are likely what your target audience is searching for on Google.
Keyworddit is a valuable tool tailored to Reddit. It provides insights into popular keywords and their search volumes within specific subreddits. While it may not have extensive functionality, it's a great resource for brainstorming and uncovering keywords you may have overlooked.
Stay informed about current events, news, and pop culture as these often drive significant search traffic. Topics like sustainability, inclusivity, AI, and mental health can provide rich sources of trending keywords. Subscribe to newsletters, follow industry blogs, and set up Google Alerts to keep abreast of the latest trends.
Consider subscribing to the Google Trends newsletter for daily updates on trending keywords. This resource provides insights into what people are searching for and can help you identify keywords related to current events and pop culture.
Incorporate these strategies into your daily routine to increase your chances of ranking on the first page of Google's search results. By staying vigilant and proactive in your keyword research, you can gain a competitive advantage and drive more organic traffic to your website.