Top PR Tools in 2023 to Boost Your Public Relations Campaign

In the ever-evolving landscape of public relations, having the right tools at your disposal can significantly enhance your PR efforts. From connecting with journalists to tracking trends and managing your brand's reputation, the following PR tools for 2023 are indispensable.

Connectively: Best For Landing Media Placements

Connectively, formerly known as Help a Reporter Out (HARO), is a service that bridges the gap between journalists and sources. To leverage Connectively for PR, sign up for a "source" account, granting you access to journalists' requests aligned with your expertise.

You can respond to queries through the Connectively website, potentially earning your brand a spot in major publications. Keep in mind that not all media requests are high-profile, so some digging may be required.

How Much Does Connectively Cost? Connectively is currently free to use, with no premium pricing structure announced by its parent company, Cision, at this time.

Muck Rack: Best For Finding Journalists' Contact Information

Muck Rack serves as a comprehensive media database, offering up-to-date contact information for journalists across various outlets. When viewing a journalist's profile on Muck Rack, you can access valuable information, including their beat, previous articles, and contact details.

This tool is not limited to traditional news publications; it also connects you with podcasters, freelancers, and other content creators.

How Much Does Muck Rack Cost? While journalists can use Muck Rack for free, PR professionals and subject matter experts must subscribe. Pricing is not publicly available and requires contacting the company for a quote.

Business Wire: Best For Press Release Distribution

Business Wire is a powerhouse for distributing press releases and regulatory disclosures to a global network of 100,000+ media outlets, including prominent names like The Associated Press and Reuters.

Business Wire offers branded press releases with various features, such as quotes, social media post templates, and SEO-optimized summaries, enhancing your content's reach.

How Much Does Business Wire Cost? Pricing for Business Wire starts at $2,495 for distributing up to five press releases to a single U.S. state or metro area. Costs increase for additional releases, wider distribution, or multimedia content.

Exploding Topics: Best For Tracking Media And Consumer Trends

Exploding Topics is a trend-spotting tool that helps you identify the right time to send press releases or adjust your PR strategies based on emerging trends. By analyzing online conversations across various platforms, it offers insights into changing consumer interests.

How Much Does Exploding Topics Cost? Exploding Topics provides free access to trend graphs on its homepage. To access the entire trend database and additional features, subscriptions start at $39 per month, with a 7-day trial available for $1.

Prezly: Best For Building An Online Newsroom

Prezly simplifies PR outreach by facilitating the creation and distribution of multimedia press releases through a branded newsroom. It also offers tools for curating a PR CRM, tracking analytics, and publishing blog articles.

How Much Does Prezly Cost? Basic Prezly plans begin at $60 per month ($50 per month if billed annually) for one user, allowing you to build a newsroom, create unlimited press releases, and maintain a list of up to 2,000 media contacts.

Brand24: Best For Reputation Management

Brand24 is a social listening tool that monitors your brand's online reputation. It provides insights into social media conversations, sentiment analysis, and influencer identification.

How Much Does Brand24 Cost? Brand24 plans start at $99 per month ($79 per month when billed annually) for tracking three brand names or keywords and viewing up to 2,000 mentions per month. Enterprise plans with more extensive tracking are available.

Nexis Newsdesk: Best For Media Monitoring

Nexis Newsdesk is a media monitoring tool that tracks content from over 100,000 news outlets in 235 regions. It offers customizable dashboards and social media monitoring features.

How Much Does Nexis Newsdesk Cost? Pricing for Nexis Newsdesk varies based on team size and PR strategy, with quotes provided upon request.

CoverageBook: Best For PR Reporting

CoverageBook is a PR reporting tool that extracts highlights from media mentions, including social media statistics and SEO metrics. It enables you to create customized reports for clients.

How Much Does CoverageBook Cost? CoverageBook plans start at $99 per month or $1,089 per year, allowing you to create an unlimited number of reports. Pricing may vary based on usage.

Conclusion

Successful PR campaigns require effective tools and strategic timing. Choosing the right combination of PR tools tailored to your needs can help you secure media placements, enhance your brand's reputation, and make your PR efforts more impactful. Whether you're managing a large campaign or working independently, these PR tools are essential for achieving your PR goals.